Recommendations:

1. Establish a Lightweight Change Management Plan

Develop a concise change management plan to minimize disruption and accelerate user adoption. Use the existing Change Management Strategy as a template, tailoring it as needed. The plan should remain simple and scalable. Focus on key steps rather than extensive documentation. 

Alignment: Step 1 of the Change Management Strategy

2. Clearly Communicate the Rationale and Value (“The Why”)

Deliver a clear, consistent message explaining why the change is happening and what users should expect. This communication should:

• Include a brief, personalized introduction (e.g., a short video from leadership).

• Clearly outline next steps, phases, and a call to action.

• Articulate the value proposition for users (e.g., time savings, improved experience).

• Consider light incentives to encourage timely adoption.

Where possible, leverage scalable channels such as existing video platforms, the website, and a centralized Files & Resources page.

Alignment: Step 2 of the Change Management Strategy

3. Modularize the Experience Through a Phased Rollout

Adopt a phased approach to reduce cognitive overload and improve completion rates. Organize the experience into two clearly defined phases:

• Phase 1: Get Started

• Phase 2: Get Running

This structure simplifies onboarding from the user’s perspective while enabling easier maintenance and updates to videos, quick reference guides, and other materials. Users should progress through phases sequentially, with follow-up communications triggered when prerequisite data (e.g., training plans) is added. This approach supports scalability without increasing complexity.

Alignment: Steps 4-5 of the Change Management Strategy

4. Simplify and Standardize Phase Objectives

Rewrite phase objectives as single, clear statements using active voice. Where appropriate, include deadlines, urgency, and motivators to drive action. This ensures consistency, improves comprehension, and supports measurable adoption.

5. Clarify and Streamline Documentation on Workout Feedback

Revise existing documentation to match the phased approach and include new phase objectives

• Standardize and clarify documentation related to workout feedback by clearly defining:

  • What a workout comment is

  • How it differs from a workout note

  • When to use each

  • How to add a comment efficiently

Clear, standardized guidance reduces confusion, lowers support burden, and improves user consistency at scale.